Zara Fashion Clothing Zara - 1024 Words

INTRODUCTION ZARA FASHION CLOTHING: Zara is one of the retail sale format of Inditex group and well-known an international fashion clothing brand which is very famous for its apparel and accessories. Zara is a place where we can buy all the latest fashionable clothes in the world as they launches 10,000 designs every year. Zara is one of the Spain famous fashion clothing brand which is located in 70 countries in the world. Zara company is started earlier in 1975 by Amancio Ortega, a famous business person who planned to enlarge his small factory by opening a big store. In 1988 the Zara Company started to enter in to the international market to expand their business globally. Zara opened first international store in Portugal. Portugal store got a big success and then Zara decided to open a store in USA. By the next year they opened another store in Paris. These all made a tremendous growth to Zara and it became as an iconic representation of Spanish fashion. Zara began to enlarge their business quickly in 1990s. Around the world there are 1763 stores in 2013. In this assignment we are going to discuss about Zara’s strategy structure, infrastructure and process development, work scheduling and its reward products. STRUCTURE STRATEGY OF ZARA: Zara mainly focus on high performance where it follows a thin organizational structure which also cuts down the managerial hierarchy levels and decision making. It also reduces or customize on administrative process. The Zara CompanyShow MoreRelatedCase Study : Marketing Brand Management Essay1398 Words   |  6 Pagesorganization Introduction of Brand: Zara is one of the most famous brands in the world, is also one of the largest international fashion companies. They is the third largest brands in the garment industry. Zara is a Spanish clothing brand. Zara is part of the Inditex group of Spanish fashion distributors. Inditex is one of the largest fashion retail dealers in the world. It has more than 4780 stores in 77 countries in Europe, America, Asia and Africa. The owner s name is Zara Amancio Ortega. Amancio OrtegaRead MoreThe Retail Giant Of Zara Essay1351 Words   |  6 PagesThe retail giant Zara have proven that utilizing all resources and different management techniques branded the store as a fashion empire. However, Zara has been named one of the most profitable retailers in the world. Zara has expanded and is operating stores all over the world which makes the retailer global. The philosophy behind the retail giant is immersing new fashion fast. Furthermore, Zara focus is producing high-end quality clothes through creat ivity. The retail giant uses a rapid responseRead MoreMarketing Strategy Of Zara s Sector Of The Fast Fashion Industry1572 Words   |  7 Pages1. Introduction Zara, a Spanish owned clothing organisation, is one of the world’s most successful clothing brands. It has utilized a unique and targeted marketing strategy to ensure it has consistently met business growth targets, and has attracted a wide range of consumers across its numerous stores worldwide. Zara was started by Amancio Ortea Gaona in 1963 and has since expanded to over 2000 stores worldwide. 2. Price determinates and Pricing Strategies This section will explore the priceRead MoreZara Is A Spanish Store1625 Words   |  7 Pages Zara is a Spanish store that deals in clothing and accessories. The store is one of Inditex fashion distribution retail store based in Artexo, Galicia and founded in 1975 (Harbott) by Amanico Ortega (Shankar). It is a flagship chain store and the world’s largest apparel retailer. The first Zara store dealt in low priced attractive higher-end fashion clothing that looked alike. It was a success and the founder, Ortega, started opening more stores across Spain. In the 1980’s he began changing theRead MoreLogistics HM Versus Zara1515 Words   |  7 Pagesposition in supply chain. Zara Zara is an innovating clothing company which sells clothes throughout the world. Its first shop opened in Spain in 1975. It belongs to Inditex which is one of the largest distribution groups in the entire world. Zara has clothing, shoes, handbags and furniture. There are over 3.000 Zara stores around the world, 205 Zara Kids stores and 272 Zara Home stores. This means that Zara is larger than the American Gap and Swedish HM! Zara launches about 12.000 collectionsRead MoreFast Fashion Industry: Growth of Zara and Inditex Essay1532 Words   |  7 PagesFast fashion Fast fashion is merely more than a one hit wonder. The fast fashion industry has grown and has ultimately proven itself to be profitable industry in the clothing market. The retailer most distinguished for a fast fashion approach is Zara (Hayes Jones, 2006). Zara is a child company of the parent company Inditex. Zara stores have established the stride for merchants around the globe in creating and shipping fashionable clothing (â€Å"Case 3-4. Continued Growth for Zara and Inditex†Read MoreZara: It for Fast Fashion1266 Words   |  6 Pagesmachines leaving them incompatible with DOS. Because Zara’s core business model is vertically integrated, it could specialize in speed and efficiency and the fast fashion trend. By assessing the pros and cons of the new IT infrastructure with Zara’s brand image, they determined that implementing the new POS networking system is beneficial for Zara because 1) it creates a more robust and scalable system that is more resp onsive to Inditex’s supply chain network, 2) it removes the risk of the system becomingRead MoreThe Inditex Group, By Amancio Ortega1420 Words   |  6 PagesIn 1963 a Spanish multinational clothing company known as The Inditex Group, was founded by Amancio Ortega in Galicia Spain. It is made up of 100 companies specializing in textile design, production and distribution. This company started out by introducing a new way of fashion, instead of offering clothing that was long-lasting at an expensive price, they offered clothing in massive varieties at affordable prices. Now Inditex owns worldly famous brands such as, Zara, Massimo Dutti, Bershka, OyshoRead MoreSwot Analysis Of Zara1080 Words   |  5 Pages Zara is one of the most well-known international companies in the world. It is recognized for its high fashion, quality garments and affordable prices. Zara’s parent company is Inditex.   Ã¢â‚¬Å"One of the world’s largest distribution groups† (Zara, n.d).   Zara offers fashionable designs for men, women and children. Zara was opened in A Coruà ±a, Spain by Amancio Ortega and his partner Rosalia Mera in 1975. They wanted to name their store after their favorite film Zorba the Greek. Since that name was alreadyRead MoreClothing and Zara923 Words   |  4 PagesEquity (CBBE) (Keller, 2008) Salience Zara is a well-known and ranked number one clothing brand in Spain, and it is the brand chain store of the Inditex Group owned which ranked number three in the world (INDITEX Group, 2012). Zara used fast fashion model – limited and variety. Zara resist a trend within the worldwide industrial- product manufacturing in low-cost area. That prove its product has a certain quality. Related to fast fashion, Zara has asserted that it only needs 2 weeks time to